To summarise my 'feels' about it all, I am 'pro' regulating products. I've been in the industry a veeeery long time, and to be honest... actually nah, honesty can wait for my tell-all book, that I'll write when I'm 85 ;). Let's just say regulation isn't a bad thing for the supplement industry.
However, I'm not leaping with unrestrained joy over this bill. It has deficiencies, and it's going to be costly. I personally will be affected as I doubt Sana will be able to afford to register all the supplements we sell. As far as legislation goes, it's not glorious, but it could have been worse. It's not going to kill the industry, and I doubt 99.8% consumers will notice anything except a price rise.
Here's the rest of my 2 c and I'm very interested to hear other viewpoints, so please hit the comments section.
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Regulation of Dietary Supplements in New Zealand has been a
long time coming. The original proposal in the mid 2000’s was a gruelling Trans
Tasman Scheme, regulated by the
now-defunct Australia New Zealand Therapeutic Products Agency (ANZTPA), which
was to replace the TGA in Aussie and Medsafe in NZ. This would have ceded
control of all therapeutic products to an Australian based joint agency, and
saddled New Zealand industry with the heavy-handed regulation which had proven
disastrous for the Australian Supplement industry, especially small companies.
ANZTPA met with heavy resistance from industry and the Green
Party and in 2011 a bill describing an NZ-only scheme had its first reading in
parliament. Originally called the ‘Natural Health Products Bill’, it then went
to select committee and had its second reading in March 2013, where the name
was changed to the more descriptive ‘Natural Health and Supplementary Products
Bill’. The major difference between readings appears to be the addition of a
‘whitelist’ of permitted ingredients (you can only use what is on the list)
rather than the industry-preferred ‘blacklist’ (you can use anything not on the
list) and the ability to make some health claims for certain diseases.
The legislation will be overseen by the newly-formed Natural
Health Products Regulatory Authority, which is within the New Zealand Ministry
of Health. The period of consultation resulted in over 700 submissions from
public and industry, which have been considered, and the bill could feasibly
have its third and final reading before our next election. In any case, a change of government likely
won’t affect progress as it has cross-party support.
The (very briefly summarised) basics of the bill are:
Manufacturers must adhere to a new code of compliance.
Product notifiers (companies marketing supplements) must
register their supplements in an online database and provide scientific
evidence of efficacy which must be available online. ‘Traditional use’ evidence
may be acceptable. The required period of traditional use will probably be
>75 years.
Products must only contain ingredients which appear on the
Permitted Ingredient List of over 7000 ingredients. Manufacturers may only use
ingredients which can be shown to meet the identity requirements of an approved
pharmacopoeia (these are listed in Schedule 2 of the bill for anyone
interested).
Product labels and advertising may make health claims
pertaining to the oddly named ‘List of Conditions about which Claims can be
Made’.
The legislation covers over-the-counter sales and excludes
practitioner-made products. It excludes homeopathy and rongoā Māori.
There is a grace period of one year for existing products to
be notified, two years for labels to comply and three years for manufacturers
to comply.
The Pros
· Regulation of supplement manufacturers. At the moment there is disparity within the
industry, with some manufacturers holding an expensive, audited quality license,
and some manufacturing under a City Council hygiene certificate. Beyond basic
hygiene, it is self-regulation, and unless you ask, you wouldn’t know what
license your supplements were made under, or what product testing has been done.
The new code is a GMP system (Good Manufacturing Practices) somewhere closer to
pharmaceutical level, but more risk appropriate.
· Fixing up some of the illogicalities of the
Dietary Supplement regulations. For example the restriction on B12 dose has
been lifted, and Stevia has been added as an accepted sweetener.
· Being able to make some health claims for
conditions which are considered suitable for self-treatment. At the moment you
can’t make any claims at all for Dietary Supplements and so you see companies
‘massaging words’ to try and imply what their supplements will do. The resulting
word cloud can sometimes be less than clear.
·
Establishment of an internationally recognised
scheme could help the export market.
The cons:
·
Expense. Complying with the new code for manufacturers
requires expensive product testing, documentation and audits that are not
required now. There is also a yearly cost (expected to be around $200 per
product) to maintain a product in the database. There is no way around the fact
that most supplements are going to cost more.
·
Not all ingredients currently in use are on the
permitted ingredient list and some that are there still have overly-restricted
doses, for example zinc is restricted to 25 mg a day (however this is an
improvement on the current limit of 15 mg) and potassium is limited to
100mg/day. Some ingredients are not on the list, for example vanadium and octopamine.
The Ministry of health has said that the list will continue to be revised
during the transitional period.
·
There is some concern that the mandate to make
claims from the list may prevent companies from stating clearly what their
product should be taken for, even if there is a strong evidence base. There is
also some concern that claims may not be allowed for conditions not suitable
for self diagnosis (for example, high blood pressure). There are a number of
conditions still being considered by the advisory committee and the list should
be revised during transition. There are
also some conditions on the list which seem.. somewhat illogical. ‘Acquired
deformity of the toes?’… is there a supplement for that??
·
As has happened in Australia, innovation may be
stifled. If a company sees an exciting new product, it will most likely be a time-consuming
process to get it entered into the Permitted Ingredients list. The approval fee
is expected to be around $800. Then there is the additional problem that once
it’s there, anybody can use it.
What we don’t know yet:
·
The bill states that manufacturers may be
’deemed compliant’ if they already operate a registered quality control
program, however the Ministry of health has yet to clarify which programs will
be deemed compliant.
·
What will happen to very small volume supplement
companies that currently manufacture small volumes or sell bulk produced
product under their own label? This is common practice in the industry the
costs of registering each item may be prohibitive. The new code of compliance
for manufacturers will mean that small product runs become financially
unfeasible. There is some indication in the consultation document that there
may not be ‘price breaks’ for low volumes, as this would raise costs for
everyone else.
·
What will happen with food products in controlled
dose form. For example, blackcurrant powder. If it’s in a packet it’s a food
that you can pack in your registered kitchen, but if you put it in a capsule does
it suddenly becomes a ‘natural health or supplementary product’ that needs to
be manufactured under a GMP at huge expense?
·
Imports. If imported for sale in New Zealand,
they will need to be notified, which creates a problem for small volume
importers. It is unclear whether there will be an exemption for personal use.
I hope this adequately explains the situation somewhat. Like
most things to do with government no one group is going to be completely happy
and it’s always a matter of compromise. The bill in its current form can be
read on the link below, and he consultation documents are available in the second
link on the Ministry of Health site.
http://www.health.govt.nz/publication/regulation-natural-health-products-consultation?utm_medium=email&utm_campaign=Natural+Health+Products+June+2017&utm_content=Natural+Health+Products+June+2017+CID_92325359fd87f51e77f33ac7a84aec78&utm_source=Campaign+Monitor&utm_term=The+Regulation+of+Natural+Health+Products+consultation
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